Is blogging dead?

Is blogging dead? Merry Musing

Back when I started blogging in 2012, the blogging landscape looked VERY different. I blogged on a free blogger template. Took my pictures on an iPhone 4. And made little to no effort to promote what I was writing about. Afterall, I was just writing about things that interested me. I had no schedule, didn’t know about SEO and had no idea how to obtain my own domain. But fast forward six years and the blogosphere has completely changed. To run a blog now, you need to be an expert in photography, SEO, copywriting, web-designing, PR, social media, videography and styling. I’m not sure any of us expected blogging as an industry to grow that way it has, but it does beg the question. Is blogging dead?

With the rise of social media, and people wanting to digest content at an ever faster rate. It does make you wonder if blogging’s heyday is over. Should we all be jumping ship and abandoning our sites in favour of an Instagram theme? In all honesty, no. In fact, I feel like blogs are thriving. My numbers on Instagram might be down (thanks Instagram algorithm), but my blog readership is up. More people are visiting the site, staying for longer and commenting on more posts. I can’t speak for everyone, but as an avid blog reader myself, I’ve never craved blog content more.

Yes, I love Instagram (probably a little too much) and yes I love Instagram stories. But I also really love to sit down and read an interesting blog post by one of my favourite bloggers. One of the biggest things I’ve learnt since starting a blog is to never underestimate your space on the internet. As it’s exactly that. YOUR space. You own YOUR content. Instagram could shut down tomorrow. Yes, it would be pretty unexpected, and rather annoying. But if all your content is on that platforms and that’s your sole source of income, you’d be pretty devastated. Plus Instagram content is instantly consumable and then forgotten about. Yes, you might receive hundreds of likes on one picture. But within a day or two, that picture will be long gone and forgotten about.

Whereas, if you optimise your content correctly, it can live on the internet FOREVER and receive thousands or even tens of thousands of views over its lifetime. It also means new and exciting readers can keep on discovering your blog every single day. I’m honestly so grateful to have developed the amazing core audience I have with my blog. You guys support everything I do, and I love reading each and every comment that’s left on the blog. For me, my blog is exactly where it’s meant to be right now, and as long as you guys keep reading and enjoying my content, then I’ll keep on producing it.

Let me know in the comments what you think, is blogging dead?



  1. July 27, 2018 / 6:05 pm

    I feel exactly the same way and I started in 2012/3 too. I’m really passionate about my blog still and I can’t see myself ever stopping it. I need to update my blog name as it’s a bit outdated but I’ll continue writing for sure. x

  2. July 27, 2018 / 6:31 pm

    I think instagram is great just to look at photos and maybe see a little about what that person is interested in but you can never really get as deep as when reading a blog. I much prefer reading a blog than an instagram caption!

  3. July 27, 2018 / 10:16 pm

    I think this is a question that comes up every year and there is something different we should all be jumping ship to. I won’t say that blogging will never have its end. But I think for now it has a bright future.

  4. July 28, 2018 / 7:50 am

    I feel exactly like you, I absolutely love reading blogs and don’t think that will ever change even if I love watching Instagram stories and videos x

  5. July 28, 2018 / 3:47 pm

    I dont think blogging is dead but I do think that for anyone starting a blog they should consider micro blogging via a platform such as Instagram to really focus all their efforts in one place.

  6. July 28, 2018 / 5:59 pm

    This seems to do the rounds every year and I don’t see it happening yet. If anything, I reckon blogs and blogging are getting more popular!

  7. July 29, 2018 / 6:23 pm

    I think Blogging has changed an awful lot, and in some ways has created its own problems and complications; but to see blogs thriving, developing and growing is pretty wonderful. I love the blogging community and how you can develop close friendships. I love the interaction of the blogging community too. Personally, I much prefer reading blog posts than flicking through Insta pages, which is more like taking a glimpse rather than reading all about it. Carry on I say.

  8. July 30, 2018 / 12:17 am

    I don’t think blogging is dead by any means but I am personally preferring to move towards faster forms of absorbing content like Instagram xxx

  9. July 31, 2018 / 3:30 pm

    I don’t think it’s dead but I definitely think too many bloggers are just following the ‘trends’. It’s important to stay true to yourself x

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