Back when I started blogging, there wasn’t a rule book. I didn’t really know what I was doing. I was using blogging as an opportunity to write about the things that really interested me. Rather than the things I was paid to write about in my job. Now some might argue, and I would agree, that I *still* don’t know what I’m doing today. And while there isn’t a set rule book as such to follow, there are definitely some blogging mistakes I’ve made along the way on my blogging journey. Mistakes that haven’t cost me massively, but mistakes I would have preferred to have learnt my lessons from earlier.
SHYING AWAY FROM PROMOTION
I’m still terrible at this, but one of the biggest mistakes I feel I’ve made in my blogging journey is not shouting enough about what I’m doing. What I’ve written about. And how amazingly proud I am of my blogging achievements. Maybe I’m just conscious of being that annoying/spammy person on Twitter sending out the same Tweet 370 times a day. But there’s definitely a middle ground between spam and radio silence. It’s so important to get your work seen. The blogosphere is such a crowded space that if you don’t shout about your content and post it across on social media, how are people meant to find it?
NOT CHARGING ENOUGH FOR SPONSORED CONTENT
This is such a tricky topic to discuss in blogging because I feel like no-one really talks about money. Or if they do, it’s in the context of they charge HOW MUCH? I know it’s tricky. It really is. When I started getting approached by brands I loved, I never thought of asking for payment. And if they offered payment, I’d just accept whatever was offered. Rather than understanding and knowing my worth. And believe me when I say, it’s really not about the numbers. It’s not. For brands, it’s about the engagement – genuine engagement. People who comment on your posts, click on your links and buy what you recommend. That engagement is worth a lot to brands, so don’t undersell yourself!
SAYING YES TO EVERYTHING
This was another tough one to learn. When you’re approached by brands and PRs, it’s all too easy to get caught up in the excitement and just saying yes to everything. We’ve ALL been there before. But the difficulty comes when you realise you have no time to feature everything, no time to try all the products, and no space to store it all. I mean there are only so many mascaras you need open at any one time before you just become wasteful.
NOT NETWORKING ENOUGH
Although I’m lucky enough to not only live 20 minutes outside of London but also get invites to events and launches. I spent the first couple of years of blogging declining EVERY SINGLE invitation. Why? Well, because I felt awkward going to something where I wouldn’t know anyone. Rather than realising that pretty much everyone I’ve met in the blogging world is incredibly lovely and that there really wasn’t anything to worry about. I do wish I’d bit the bullet sooner and just pulled on my big girl pants and accepted the invitations. Networking is such a big part of this industry. Not only do you get to meet the brands and PRS but you also get to meet so many amazing and supportive bloggers.
COMPARING MYSELF TO OTHERS
Comparison really is the thief of joy, and when it comes to blogging I’ve spent too long focusing on what other bloggers have achieved, rather than on my own achievements. It’s hard not to though. Being overlooked by a brand for someone else is tough. Especially if you’ve worked with the brand before, or you feel like you’re at the same level as the blogger’s chosen. But just remember that you won’t be perfect for every campaign. And you really can’t compare your chapter 12 to someone else’s chapter 27. Just continue to do you. be proud of your work and your achievements so far. Becuase you know what, you rock!
Let me know in the comments below what other blogging mistakes you’ve made as a blogger.