What is blog success to you?

What is blog success to you In everyday life you can measure success by getting a promotion, a pay rise or buying a house. Most of us have life goals and when we achieve each one we can count that as a success. But when it comes to blogging, success is measured in a more subjective way. For some it could be getting a book deal, reaching 10,000 readers a day or sitting FROW at every fashion week. For other’s it could be getting invited to blogging events, working with brands and PRs or earning enough to pay the bills each month. I think the key thing to remember is that each blog has its own views about what success looks like and as bloggers we each have our own goals that we want to achieve. So however you choose to measure your success, I thought I’d share with you all some of the ways that I try and measure my own achievements.


I think most of us would agree that having a ‘high’ readership figure would equate to success. And one of the ways that I cho0se to measure my readership figures is through Google Analytics. Although platforms like Blogger and WordPress offer their own stats, I find that the Google ones are far more accurate. You can use them to find out what content works well and where you’re getting most of your traffic from. Insights like these can be hugely beneficial in working out what your audience want. Plus if you’re looking to set yourself goals of increasing your traffic, then you can measure your success on a weekly or monthly basis.

Followers and Engagement

Again, I think most bloggers would agree that having a ‘high’ number of followers would mean you’re ‘successful’.  But although there are some obvious visual ways of measuring success, for example through Bloglovin, Facebook, Instagram, Twitter etc, there are plenty of other non visable ways to follow a blog. So although having a ‘high’ number of followers would be lovely, and definitely something that you could set as a goal, when it comes to measuring success I think you have to remember that engagement counts for far more than follower numbers. There’s no point having thousands of followers if no-one is engaging with your content. And by engaging I mean comments and likes on your posts, retweets and shares on your  Twitter and Facebook pages, likes on your Instagram page and subscribers to your YouTube channel. From working with brands and PRs, I know they value engagement over followers. Plus as a creator, it’s an amazing feeling seeing people engage with your content.


Now this can be hard to measure success wise, but it’s a great way to measure if you’re hitting your goals. Did you blog five times this week like you wanted to? Did you promote each post on social media? Have you improved your photography skills? All of these are ways that you can measure how you’re developing as a blogger and that’s important. As I think we can all appreciate that success does not happen overnight.

Invites and Income

Getting emails from PRs inviting you to launch events and fashion previews, or offering sponsored content and gifts for review means that brands are starting to notice your blog and want to work with you . And that is an amazing feeling. For some this is how they will measure the success of their blog. For others success comes with being able to do this full time because you can earn enough to pay the bills.


Most of us started our blogs as a hobby because it made us happy. I know I certainly did. And when setting yourself goals and trying to measure your blog’s success you need to remember your own happiness. Do you still love to blog? Do you get excited to produce new content? Does blogging make you happy? These are the important things to consider when measuring success. As yes we’d all like our blogs to grow, for brands to want to work with us, for people to enjoy and engage with what we produce but the real success is us being able to do something that we love.

So these have been some of the ways that I choose to measure my goals, but what does blog success mean to you?


  1. May 9, 2015 / 9:29 am

    Thank yoi so much for the very helpful post! X

    • Stephanie
      May 12, 2015 / 7:37 pm

      No problem, glad you enjoyed it x

  2. May 9, 2015 / 9:35 am

    I am brand spanking new to the world of blogging and at the moment I’m prettying just trying to find my own. Thank you for this post, it’s super valuable to me. Xo

    • Stephanie
      May 12, 2015 / 7:37 pm

      No problem, have a look through my other blog advice posts if you’re looking for more tips x

  3. May 9, 2015 / 9:39 am

    Nice post. I totally see what you mean – success is different for every person. To me, it was reaching 1000 followers because when I started having 10 was like a blessing.

    • Stephanie
      May 12, 2015 / 7:38 pm

      Congratulations on reaching 1,000 followers x

  4. ofbeautyand
    May 9, 2015 / 10:11 am

    To me blog success is: connecting with more readers, having people enjoy/learn from my content, follower numbers and working with ‘big’ brands x

    Heather | Of Beauty & Nothingness

    • Stephanie
      May 12, 2015 / 7:41 pm

      These are good measures of success – thanks for sharing x

  5. May 9, 2015 / 10:55 am

    Some great tips. I try to just get my head down and concentrate on producing great content that I love and believe in, The ret will come but it takes time

    • Stephanie
      May 12, 2015 / 7:52 pm

      Thank you x

  6. May 9, 2015 / 10:57 am

    Some great tips and advice. I try to just get my head down and concentrate on writing content that I believe in, on a subject I love. The rest will come in time although it’s hard when everyone else seems to be doing better

    • Stephanie
      May 12, 2015 / 7:50 pm

      I always try and remind myself that I’m only in competition with myself and that good things will come my way when they’re meant to x

  7. May 9, 2015 / 12:14 pm

    Ive been blogging 6 years, 5 on my fashion blog which I retired last year and 1 on my new lifestyle blog. I just do it as a hobby because I love writing tbh, but I won welsh lifestyle blogger of the year in 2012 and that kinda felt like a massive thing to me, I didn’t have huge viewer figures or a massive following (i was working with PR’s) but the local community had chosen me to win this category and it was a huge achievement for me. I’m not looking for success at all with my current blog it is just fun and something me and my hubby work on together.
    Two Hearts One Roof

    • Stephanie
      May 12, 2015 / 7:51 pm

      Congratulations on winning the award, that’s amazing x

  8. May 9, 2015 / 1:27 pm

    Fab post. I do think people forget about the engagement side of things, it’s easier to get likes on facebook and hearts on Instagram than it is to get a real conversation started. And once you’ve got all of those things nailed, then comes the big blog awards! I think the key is to blog what you love, find your blog ‘group’ and enjoy it. The rest follows! Xx

    • Stephanie
      May 12, 2015 / 7:52 pm

      My thoughts exactly! x

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