The foundation with a 25,000 person waiting list

The Ordinary Foundation

Now unless you’ve been living under a rock for the past year or so, you’re probably aware of the skincare brand The Ordinary from Deciem. They have quite literally taken the beauty world by storm since they launched back in August last year. It seems the world and its mum is aware of this brand. And not surprisingly, everyone wants to get their hands on it. So much so that when they launched their foundation earlier this year, it has a 25,000 person wait list. I know, shocking. But when one of the most exciting skincare companies in the game launches a foundation for a little more than a fiver. The beauty world gets excited. VERY EXCITED!

But if you’re not already aware of Deciem and The Ordinary, then where have you been? One of the main reasons for the brand’s popularity. Despite the amazing products obviously. Is because they pride themselves on honesty and integrity in producing effective skincare without the expensive price tags. Most products in the skincare range cost less than £10 and they’re using effective ingredients like vitamin C, niacinimide and retinoid.

The Ordinary Foundation

More of their skincare will be appearing on the blog this week – so keep your eyes peeled! But for now, it’s back to the foundations. The ordinary announced back in April that they were launching not one, but two foundations in a whopping 21 shades! A Serum Foundation which offers a medium coverage for a natural lightweight appearance on the skin. And a Coverage Foundation for a heavier but smooth finish that avoids the dreaded cakey look.

Now as mentioned, when The Ordinary announced they were launching these foundations, 25,000 people jumped on a waiting list to bag themselves one. They are really not easy to get! But I was lucky enough to be in their store a week or so ago for the Really Ree Contributor party. Where not only did I get a great overview of the company and their brands. But to my delight, they had also restocked the foundations just for us! Which meant I got to pick up the Serum and Coverage foundation in my shade 1.2P!

The Ordinary Foundation

And ever since then, these foundations have not left my face! I’m already contemplating trying to order them both again on the basis that once they’re back in stock, I’ll have run out of these. But I have to say, for a foundation that costs less than my lunch, I was seriously impressed with the results. But then I wouldn’t expect anything less from The Ordinary.

I found the Serum Foundation was exactly the type of finish I love to wear on a day to day basis. It’s light in coverage, incredibly moisturising on the skin and gave me the lovely dewy finish I love. It was a little sheer around the eye area, but that’s probably because my dark circles are pretty bad!

Now I have to admit that I didn’t think I’d live the Coverage Foundation as much as the Serum one. Only because I normally go for a lighter finish in the heat but I have to say I loved this foundation just as much. Rather than being a heavy coverage, it’s actually more medium coverage that is buildable. Which is perfect for me. It looks and feels natural on the skin and doesn’t stick to any of my dry areas – hallelujah! It’s also not cakey and is incredibly long wearing. Especially with the primer.

The Ordinary Primer

Speaking of the primer, I was lucky enough to be able to pick this up on the night too. And I’m so pleased I did. As someone with oily skin, a primer is a must for me. Especially in the heat! But this primer is ideal for minimising my pores and although it is a mattifying primer, it’s also really hydrating on my skin.

The Ordinary Primer

Have you tried anything from The Ordinary yet? What do you think of these foundations?


  1. July 10, 2017 / 1:41 pm

    Ooo these sound fantastic. I’ve never worn a lot of makeup but really want to start, so it’s great to get such a glowing recommendation.

  2. July 10, 2017 / 1:50 pm

    I never knew that foundation could be that sought after! I’ll have to show my wife and see if she wants to get on the list! Haha

  3. Ashleigh Dougherty
    July 10, 2017 / 2:58 pm

    Never knew it was this popular, wow! I need to try this pronto. Such a great price too x

  4. July 10, 2017 / 11:01 pm

    I feel bad for not knowing about this brand now- but I’m excited to learn more about it and hopefully one day try it!

  5. July 10, 2017 / 11:07 pm

    Wow that is some waiting list, I have to admit I’ve heard the name batted about, but I don’t really know that much about the brand, so this was a really interesting read and I think I need to try this foundation for myself!

  6. July 10, 2017 / 11:28 pm

    Woah it is crazy how many people are after it but it is really affordable so I am not surprised at all x

  7. July 11, 2017 / 12:23 am

    I must have been living under a rock as I’ve not heard of this brand, but that price point is awesome! I can’t wait to read more about their other products!

  8. July 11, 2017 / 10:04 am

    It’s so bad I haven’t really heard much of this brand so I’d definitely be interested in signing onto the waitlist as for under a tenner you can’t go wrong x

  9. Dannii
    July 11, 2017 / 2:21 pm

    Oh wow, that’s a huge waiting list. I have never heard of this before, but it must be good if that many people want it.

  10. July 11, 2017 / 2:51 pm

    the price is amazing its no wonder theres a waiting list

  11. July 11, 2017 / 3:22 pm

    I haven’t heard of this brand before but I’d be very keen to try out this foundation.

  12. July 11, 2017 / 7:24 pm

    I do not have anything from The Ordinary yet. However, it sounds like an awesome foundation/make up line. I will have to check it out. I use foundation every day because I too get dark circles.

  13. July 11, 2017 / 9:42 pm

    Wow that’s a BIG waiting list!! It sounds amazing although I don’t use foundation and never have. I keep thinking that I should though, maybe this one is the one to tempt me!

  14. July 12, 2017 / 1:29 pm

    Sounds like a perfect foundation and it’s even in my price range which makes a change! Will definitely check out more of their stuff!

  15. July 12, 2017 / 9:45 pm

    I really need to give these foundations a whirl! I have them on my desk and I’m yet to try! xxx

  16. July 14, 2017 / 7:56 am

    I am aware of the brand but of their skincare, so I’m sorry to say I’ve clearly been living under a rock. I’m not surprised that they have such a massive waiting list, they sound great and for that price! Now, do I get myself on that list?

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