Like most bloggers out there, I didn’t start blogging with the intention to make money. I started this blog because I wanted a creative outlet to talk about the things that I’m passionate about. I used to spend my days in my role in healthcare communications writing copy about things that did’t really interest me. This blog was a form of escapism. A chance to talk about my love of makeup with people who also shared my passion. But over the years although my love of this blog hasn’t changed, the opportunity to earn money has.
Now I should make this clear from the start – I’m not a professional blogger. I don’t make enough money from this blog to go full time. But I do earn enough to pay for holidays, treats and to fund my excessive beauty habit without having to rely on my salary for that. Which I’m really grateful for, but it didn’t happen overnight. I spent the first year blogging with only a handful of readers and no interest from PRs offering samples for review, let alone anyone wanting paying me. In fact I didn’t get my first sponsored post opportunity until my second year of blogging and even then it was months before another sponsored opportunity landed in my inbox. So although I’m not earning tens of thousands I still thought it might be helpful to share with you all how I make money blogging.
Most of the money I earn through blogging comes from sponsored posts. And nearly all of these opportunities have come to me. Over the past few years I’ve built up relationships with PRs who offer sponsored posts and also taken advantage of the opportunities posted in Blogging groups on Facebook (UK Bloggers & Blogging Opportunities). When I was first offered sponsored posts I had no idea what to charge. It’s hard to know what your worth is when you just blog for fun. But you have to remember the time, energy and effort that you put into every blog post. For many of us this is hours and hours worth of time. If you’re not sure then Michelle from Thou Shalt Not Covet did a great post on how much bloggers charge for sponsored posts which will help you work out what you should charge.
When it comes to advertising there are two ways I can earn money. The first is placing adverts on my blog from Google Adsense. You can pick the size of the adverts on the site and then track the money earned through your Google Adsense account. Depending on the number of people who visit your site and click on your adverts will depend on how much money you earn. There are so many other networks you can join that may provide you with a better rate.
The other way I earn money is by offering advertising to bloggers on my site. I charge from £3 to £8 per space, so again it’s not the biggest money earner but I love doing it. I get to discover new blogs and give them a platform to have their blog seen by thousands of people each month.
The final way I earn money through blogging is by using affiliate links. You can read my full disclaimer here but essentially by using affiliate links I earn a small percentage every time you click on a link to a product I’ve mentioned and purchase it yourself. I prefer to use Skimlinks but there are lots of retailers that offer affiliate programmes direct with them. Sarah from Life in a Break Down did a great post covering the main ones if you’re interested.
So there you have it, the main ways I earn money through blogging. If you’re a blogger, how do you earn money through blogging?