How I make money blogging

How I make money blogging

Like most bloggers out there, I didn’t start blogging with the intention to make money. I started this blog because I wanted a creative outlet to talk about the things that I’m passionate about. I used to spend my days in my role in healthcare communications writing copy about things that did’t really interest me. This blog was a form of escapism. A chance to talk about my love of makeup with people who also shared my passion. But over the years although my love of this blog hasn’t changed, the opportunity to earn money has.

Now I should make this clear from the start – I’m not a professional blogger. I don’t make enough money from this blog to go full time. But I do earn enough to pay for holidays, treats and to fund my excessive beauty habit without having to rely on my salary for that. Which I’m really grateful for, but it didn’t happen overnight. I spent the first year blogging with only a handful of readers and no interest from PRs offering samples for review, let alone anyone wanting paying me. In fact I didn’t get my first sponsored post opportunity until my second year of blogging and even then it was months before another sponsored opportunity landed in my inbox. So although I’m not earning tens of thousands I still thought it might be helpful to share with you all how I make money blogging.

Sponsored Content

Most of the money I earn through blogging comes from sponsored posts. And nearly all of these opportunities have come to me. Over the past few years I’ve built up relationships with PRs who offer sponsored posts and also taken advantage of the opportunities posted in Blogging groups on Facebook (UK Bloggers & Blogging Opportunities). When I was first offered sponsored posts I had no idea what to charge. It’s hard to know what your worth is when you just blog for fun. But you have to remember the time, energy and effort that you put into every blog post. For many of us this is hours and hours worth of time. If you’re not sure then Michelle from Thou Shalt Not Covet did a great post on how much bloggers charge for sponsored posts which will help you work out what you should charge.


When it comes to advertising there are two ways I can earn money. The first is placing adverts on my blog from Google Adsense. You can pick the size of the adverts on the site and then track the money earned through your Google Adsense account. Depending on the number of people who visit your site and click on your adverts will depend on how much money you earn. There are so many other networks you can join that may provide you with a better rate.

The other way I earn money is by offering advertising to bloggers on my site. I charge from £3 to £8 per space, so again it’s not the biggest money earner but I love doing it. I get to discover new blogs and give them a platform to have their blog seen by thousands of people each month.

Affiliate links 

The final way I earn money through blogging is by using affiliate links. You can read my full disclaimer here but essentially by using affiliate links I earn a small percentage every time you click on a link to a product I’ve mentioned and purchase it yourself. I prefer to use Skimlinks but there are lots of retailers that offer affiliate programmes direct with them. Sarah from Life in a Break Down did a great post covering the main ones if you’re interested.

So there you have it, the main ways I earn money through blogging. If you’re a blogger, how do you earn money through blogging?


  1. April 9, 2016 / 2:56 pm

    I haven’t earned money from blogging yet but I’d love to! 🙂

  2. April 10, 2016 / 2:03 am

    I would love to get some sponsored opportunities! But I’m not in a hurry, right now I’m blogging for fun!

  3. April 10, 2016 / 2:52 pm

    Loved having a cheeky read of this. It’s always interesting to hear about other bloggers income.

  4. Lauren
    April 11, 2016 / 8:41 pm

    I don’t earn anything from my blog at the moment. I’ve received quite a lot of emails regarding sponsored posts, but I’ve never considered any of them to be relevant to my blog and therefore turned them down. It is really difficult knowing your worth too.

  5. April 11, 2016 / 8:48 pm

    I have authors contact me to send me books to read and review, but have yet to make any money. I didn’t set out to make money on my blog but it would be nice! I blog about books and parenting with a few other bits thrown in. Thanks for this post it’s very helpful! Xx

  6. Stella
    April 12, 2016 / 2:39 am

    These are great tips, blogging is sure fun and can turn into a full time career and make income if that’s the path we choose to follow. Very happy for you that you are getting sponsorships that’s a big step doll, thanks for sharing.

  7. April 15, 2016 / 10:48 am

    Thanks for sharing! Indeed, Fashion Du Jour LDN is the sane for us – a place to provide our own copy on our own terms and it’s great. After 7 months of blogging and chatting with fellow lovely bloggers, it seems to start being the time that opportunities are starting to be put in place to grow, so post’s like this are so handy, helpful and engaging!

    Leigh at Fashion Du Jour LDN HQ x

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